Vietnam is a country full of surprises—warm people, a rich culture, and an impressive knack for resilience.

Working with Vietnamese people isn’t just about business—it’s about relationships that go beyond contracts. After spending some time here, especially during Typhoon Yagi, I’ve picked up valuable insights. Let me walk you through five things you should know when working with this wonderful, resilient nation.

1. Vietnam’s Rapid Economic Growth: Blink, and You’ll Miss It!

Let’s start with the numbers. Over the past 25 years, Vietnam’s economy has been growing like it’s running on rocket fuel. The country’s GDP growth averages around 6% a year—fast enough to leave you catching your breath. What’s driving it?

• Young, eager workforce: More than 60% of the population is under 35, full of energy and ambition.
• Economic reforms and trade deals: Vietnam’s been opening its doors to global trade since the 1980s, inviting a wave of foreign investment.
• Booming exports: Vietnam’s an export powerhouse, from textiles to electronics and footwear.
• Natural resources: The country’s rich in coal, bauxite, and seafood, boosting both the economy and its global standing.

Sure, there are still challenges—like infrastructure upgrades and boosting education—but if the pace of development is anything to go by, Vietnam’s got it covered.

2. From Rice Paddies to Skyscrapers: Vietnam’s Urban Glow-Up

The image of Vietnam has shifted from tranquil rice paddies and conical hats to gleaming skyscrapers and tech hubs. Ho Chi Minh City and Hanoi are buzzing with energy, filled with high-rises and rapidly growing industries. It’s as if the whole country’s in fast-forward mode, with innovation popping up faster than you can say “pho.”

3. Family First, Business Second—Wait, No, They’re the Same Thing

If there’s one thing you need to know about Vietnam, it’s that family isn’t just important—it’s everything. And that extends to business. Relationships here are key, and business often starts with building personal rapport. Don’t be surprised if your business meeting turns into a family dinner, with cousins and uncles dropping by. In Vietnam, business and family often go hand-in-hand, so if you’re good with one, you’re good with the other.

4. Direct Communication: Let’s Get to the Point

Here’s the thing—if you’re the type to beat around the bush, you might want to rethink your approach in Vietnam. Vietnamese professionals value direct communication. They’ll appreciate it if you get to the point and keep things clear. I once spent a whole meeting skirting around a suggestion, only for my colleague to ask, “What do you actually want?” Lesson learned—be straightforward, like a strong cup of Vietnamese coffee.

5. Resilience: Vietnam’s Unseen Superpower

Cars slowed down to shield others from the wind. ( Image by: HNM)

If I’ve learned anything from being in Vietnam, it’s that resilience is part of the national DNA. Typhoon Yagi hit Hanoi on September 11th, 2024, with winds of 160 km/h, and while it caused damage, the city bounced back faster than I could have imagined. The streets were bustling again the next day, with people supporting one another and getting on with life. In business, this resilience shows too—there might be challenges, but the Vietnamese always find a way through with determination and optimism.

Conclusion

Working in Vietnam is an experience that blends modernity with deep-rooted cultural values. The economy is booming, the cities are transforming, and the people bring an energy and resilience to everything they do. Understanding Vietnam’s rapid growth, the importance of family, the value of direct communication, and the nation’s incredible adaptability will not only help you succeed in business but also form lasting connections.

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